Projekt Beschreibung

Mandate period

2012 – 2013

Project description

The Proton Therapy Center Marbella (PTCM) in Spain introduces the most advanced cancer treatment technology in existence today, Proton Therapy, in the service of affluent medical tourists. The key to the success of PTCM as a prime destination for affluent medical tourists lies in the two-pronged marketing strategy to build a medical partner network for patient referral on one hand, and to educate the general public and recently diagnosed patients via the Internet on the other hand.


Scope of our work

  • Advice on creating a comprehensive project description with business plan.
  • Analysis of potential quantity of patients in catchment area for investors.
  • Creation of a brief teaser.